Bruce Nunnally Posted December 24, 2013 Report Share Posted December 24, 2013 If Cadillac Keeps Growing Like This, It'll Be America's Bestselling Luxury Car This has been a pretty good year to sell luxury cars in North America. An improving economy and cheap financing lured trade-up buyers and convinced affluent drivers to freshen their fleets. And while Daimler’s (DAI:GR) Mercedes is in position to finish the year as the bestselling high-end brand, it’s not hard to argue that Cadillac (GM) had the better year. If we look at total vehicles sold in North America in 2013 by month, Cadillac is a fairly distant fourth place, behind Toyota’s (TM) Lexus brand: Read more: http://www.businessweek.com/articles/2013-12-24/if-cadillac-keeps-growing-like-this-itll-be-the-best-selling-luxury-car-in-america Bruce 2023 Cadillac CT4-V Blackwing Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
Texas Jim Posted December 24, 2013 Report Share Posted December 24, 2013 Good.... Link to comment Share on other sites More sharing options...
Cadillac Jim Posted December 25, 2013 Report Share Posted December 25, 2013 Mercedes is maintaining sales growth by selling more less-expensive cars. Mercedes and BMW use only one marque for a fairly broad line of cars over a wide price range. My view is that if the luxury car market segment was fully acquainted with all of the offerings, Cadillac would dominate simply because the cars are better for most people, even with the fairly limited number of models. -- Click Here for CaddyInfo page on "How To" Read Your OBD Codes-- Click Here for my personal page to download my OBD code list as an Excel file, plus other Cadillac data -- See my CaddyInfo car blogs: 2011 CTS-V, 1997 ETC Yes, I was Jims_97_ETC before I changed cars. Link to comment Share on other sites More sharing options...
cdgrinci Posted December 25, 2013 Report Share Posted December 25, 2013 The important part of the story should be for Cadillac to continue to produce great product; sales should take care of themselves (then). Being number one (in sales) is not always the best place to be. Some other more important (business factors) need to be considered; sustainability, residual value and profit per automobile come to mind. Cadillac needs to build (and maintain) for the future so the decline of the 80's and 90's not be repeated. Cadillac's resurgence has been spearheaded by the "true believers" at GM (Mark Reuss and Ed Welburn) come to mind; may they continue their quest for excellence. Chuck '19 CT6, '04 Bravada........but still lusting for that '69 Z-28 Link to comment Share on other sites More sharing options...
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