Bruce Nunnally Posted February 10, 2015 Report Share Posted February 10, 2015 “The problem is, Cadillac is not BMW,” said Larry Dominique, president of ALG in Santa Monica, California, which sets and tracks auto leasing values. “The ATS is the product that Cadillac could have used to build brand equity, but it was overpriced and overproduced.” - See more at: http://www.themalaymailonline.com/money/article/twin-roadblocks-hinder-gms-barra-in-rebuilding-cadillac-brand#sthash.Ug4QyT8g.dpuf Quote Bruce 2016 Cadillac ATS-V gray/black Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
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