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NAIAS 2015: 5 Questions with Cadillac CMO Uwe Ellinghaus

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Cadillac CMO Uwe Ellinghaus has been busy fending off critics of the brand's new strategy even before anyone knows completely what it is. He's also been busy, with Cadillac CEO Johan de Nysschen, readying new brand headquarters in New York City's Soho neighborhood and taking tremendous heat from Detroit loyalists who question their strategy, motives—and chances for success.

In the lead-up to this week's North American International Auto Show in Detroit, Ellinghaus and his team have also been putting the finishing touches on an entirely fresh brand positioning for Cadillac, complete with a new tagline, marketing campaign and ways of expressing the brand across touchpoints and platforms.

Read more: http://www.brandchannel.com/home/post/2015/01/12/150112-QA-Cadillac-Uwe-Ellinghaus.aspx


2023 Cadillac CT4-V Blackwing

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In the link, and while viewing the two videos (CTS-V and ATS-V), I liked the ATS-V video much better that the CTS-V video. The CTS-V video made some great 'noises' (but in a parking garage); give me a break.


'19 CT6, '04 Bravada........but still lusting for that '69 Z-28

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