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Cadillac Will Stage New Brand Identity During Oscars Telecast

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Cadillac plans to unveil its fresh brand positioning, and a new tag line and advertising campaign, with TV spots during the telecast of the 87th Oscars on ABC on February 22. Then Cadillac will publicly reveal its new, top-of-the-range CT6 sedan at the New York International Auto Show in April.

Read more: http://www.forbes.com/sites/dalebuss/2015/01/07/cadillac-will-stage-new-brand-identity-during-oscars-telecast/


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It's already started. They have a new Escalade TV commercial that is a total break with the past.

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