ConsumerReports: End of year Cadillac bargains deliver affordable luxury

[Bruce Nunnally]

End-of-year deals dont get much better than this: You can save $12,000 to $15,000or moreon a new Cadillac. That should get you to Grandmas house for the holidays in high style.

It's possible to get as much as 20 percent off a new 2014 CTS. This is one of the best Cadillacs weve tested in a long time, a car that we found very enjoyable to drive. If you play your cards right when negotiating, you can get a $2,000 cash incentive and a $4,000 dealer purchase allowance on a $59,000 car. A purchase allowance is a cash sales incentive that the dealer can pass on to you. If you currently own a GM car (even if it's your trade-in), you can get an additional $4,000 in GM owner loyalty cash. Bump that up to $5,500 if youre leasing from GM. Even if youre leasing a non-GM car, you can get $1,000 lessee conquest cash.

That adds up to between $6,000 (or about 10 percent) and $11,500 off the car. And theres still room for you to negotiate an even lower price. Weve seen offers for as much as $15,000 off a CTS.

Read more: http://www.consumerreports.org/cro/news/2014/12/end-of-year-cadillac-bargains-deliver-affordable-luxury/index.htm

[Cadillac Jim]

This is the kind of crash marketing that nets incremental and lasting gains in market share. If we get enough Cadillacs out there, the denial in the sauerkraut-burner crowd will erode.