Bruce Nunnally Posted December 2, 2014 Report Share Posted December 2, 2014 On the future of plug-in hybrids in the Cadillac lineup: "I absolutely believe that we need not only a successor to ELR but more vehicles of that caliber and they will be part of our future. We must not give up on the car. I cannot have 50 priorities at the same time. The team and I will get around to working on ELR, but it is clearly going to be a niche car." On the ELR's value-added factor: "It's priced as a luxury car. It's a Cadillac. There's a lot of technology and equipment in that car, by the way, that you won't find in a Tesla. There's 30 grand worth of value right there. All of that, combined, you have a very small segment of buyers remaining." Read more: http://www.autoworldnews.com/articles/10654/20141125/cadillac-elr-luxury-hybrid-coupe-general-motors-gm-exclusive-news-johan-de-nysschen-los-angeles-auto-show.htm#ixzz3Khrgm8dX Bruce 2023 Cadillac CT4-V Blackwing Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
Cadillac Jim Posted December 14, 2014 Report Share Posted December 14, 2014 Solving a problem begins with acceptance of the reality of the problem and its solutions. The good news is that the ELR is here to stay, in current thinking. -- Click Here for CaddyInfo page on "How To" Read Your OBD Codes-- Click Here for my personal page to download my OBD code list as an Excel file, plus other Cadillac data -- See my CaddyInfo car blogs: 2011 CTS-V, 1997 ETC Yes, I was Jims_97_ETC before I changed cars. Link to comment Share on other sites More sharing options...
Bruce Nunnally Posted May 14, 2015 Author Report Share Posted May 14, 2015 “One thing is fair to say: We’ve had a great learning exercise with this car,” admitted Cadillac head of marketing Uwe Ellinghaus in an interview with Bloomberg yesterday. “The MSRP was, indeed, a mouthful.” Read more: https://transportevolved.com/2015/05/14/cadillac-executive-admits-elr-plug-in-coupe-was-overpriced-as-dealers-offer-35-percent-discounts-off-msrp/ Bruce 2023 Cadillac CT4-V Blackwing Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
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