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Marchionne urges U.S. customers not to buy the Fiat 500e EV

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WASHINGTON (Reuters) -- Fiat Chrysler Automobiles CEO Sergio Marchionne has a request for potential buyers of the automaker's Fiat 500e electric car: Don't buy it. He's tired of losing money.

Speaking at a conference earlier this week, Marchionne said Tesla Motors was the only company making money on electric cars and that was because of the higher price for its Model S sedan.

Decrying the U.S. federal and state mandates that push manufacturers to build electric cars, Marchionne said he hoped to sell the minimum number of 500e cars possible.

"I hope you don't buy it because every time I sell one it costs me $14,000," he said to the audience at the Brookings Institution about the 500e. "I'm honest enough to tell you that."

Read more: http://www.autonews.com/article/20140524/COPY01/305249994/marchionne-urges-u-s-customers-not-to-buy-the-fiat-500e-ev


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PT Barnum one famously said "I don't care what they are saying as long as they are talking about me." By announcing that these cars are being sold below cost, he's telling potential buyers that they are a bargain. Like the Volt.

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