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Cadillac August sales up 11%

Bruce Nunnally

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Cadillac August sales improved 11% with especially strong SRX results, and the first full month of XTS sales. Both CTS and SRX were over 5K Cadillacs for the month, with XTS in the 2K range.

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There was an recent in the WSJ on August 28, 2012 that reported on a talk by Don Butler, Cadillac's vice president of marketing, in Birmingham, Michigan, a Detroit suburb, in which he stated Cadillac's goal of becoming the highest selling luxury car in the US by 2014. This position, which Cadillac held until 15 years ago, was lost to Lexus, BMW, and Mercedes by not having the right models for the market for a few years. The remedy for 2012 is to have ten new or "significantly updated" (which I read to be all-new designs with existing names) models.

Let the good times roll.

Link to the WSJ page (subscription to WSJ.com may be needed to view this page):

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