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Cadillac Calls Ritz to Capture Luxury Lost on Young

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June 11 (Bloomberg) -- General Motors Co. Chief Executive Officer Ed Whitacre wants Cadillac to treat customers better.

At a June 3 meeting in Chicago, GM managers told 300 salespeople how a Texas salesman had dissuaded a friend of Whitacre’s from buying a Caddy. When his buddy test drove a CTS- V sedan, it ran out of gas. Whitacre’s e-mailed response was projected in large letters on a screen: “If true, awful.”

Read More: http://www.bloomberg.com/apps/news?pid=20601110&sid=atAebLMRNcV0

More insight into why Cadillac is teaming with Ritz for Sales Training.


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