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Trip to the Dealer was like Being at the Ritz-Carlton

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Cadillac dealers will learn how to better treat their customers from the experts in catering to the whims of the well-heeled at the Ritz-Carlton hotel chain, Dave Guilford reports.

The program, which will be rolled out in a series of upcoming regional meetings, will feature such tips walking a customer out to his or her car when it's raining, according to Cadillac marketing vp Don Butler. "It's simple," Butler said. "It's the things that don't cost a lot of money."

Read More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=125408


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