Bruce Nunnally Posted February 17, 2015 Report Share Posted February 17, 2015 And on the flip side, despite whatever the press may be saying about BMW losing its way or having gone soft, the BMW badge still carries weight. People still love the brand. Why? Because, even though BMW isn’t making the pure driving experience it used to, the cars still have the same quality and capability its customers are used to. So maybe BMW has gone soft, maybe the Ultimate Driving Machine name has become a bit tarnished, but that badge still means something. Read more: http://www.bmwblog.com/2015/02/17/can-cadillac-compete-big-three-germans/ Quote Bruce 2016 Cadillac ATS-V gray/black Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
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