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Mobile Marketing: text message for a gas card

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San Diego-based Cadillac dealership Marvin K. Brown Auto Center used mobile to generate buzz around the new CTS car and drive people to its location.

The dealer tapped Ping Mobile to create a campaign with a call to action on the Cox Media network, asking local viewers to text CTS to 269411 to receive a free gas card. The campaign was designed around the 2009 San Diego Auto Show, where the dealer had a booth set up.

Viewers who texted in received a message that said, “Show this msg @ the MKB Cadillac Dealership when U Test Drive Any ’09 Cadillac CTS & get a FREE $25 Gas Card! Hurry, valid Only while supplies last!”

[Mobile Marketer.com]


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That's a really neat way of getting people in. I'm not sure a $25 gas card is going to sway anybody to buy a $40,000 vehicle, but hey, it's worth a try.


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