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Interesting Honda movie


Logan

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Interesting Honda commercial....check it out...

Dave,

You will like this - Happy Birthday!

Your Big Brother (Biggie Wiggie)

-----Original Message-----

From: Martin H. Comer

Sent: Wednesday, May 26, 2004 4:59 PM

To: Jim L. Logan; Ed J. Dobbs; Richard J. Schalter

Subject: FW: this is cool!

I think you have this but here it is again

-----Original Message-----

From: Pamela Thomsen [mailto:pamela@smeal.com]

Sent: Wednesday, May 26, 2004 4:56 PM

To: Martin H. Comer; Mike Preston; Brian T. Askew; Bob Grinstead; John

C. Swanson; John P. Bement; David C. Skidmore; John Witt

Subject: FW: this is cool!

--I thought you engineering chaps might get a charge from this... Bon

appetite` pjt

... make sure to check it out!

Subject: Honda Accord . . . .

Check this commercial out...

There are no computer graphics or digital tricks in the film. Everything

you

see really happened in real time exactly as you see it. The film took

606

takes. On the first 605 takes, something, usually very minor, didn't

work.

They would then have to set the whole thing up again. The crew spent

weeks

shooting night and day.

The film cost six million dollars and took three months to complete,

including a full engineering of the sequence. In addition, it's two

minutes

long so every time Honda airs the film on British television, they're

shelling out enough dough to keep any one of us in clover for a

lifetime.

However, it is fast becoming the most down loaded advertisement in

Internet

history.

Honda executives figure the ad will soon pay for itself simply in "free"

viewings (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it

immediately without any hesitation - including the costs.

There are six and only six handmade Accords in the world. To the horror

of

Honda engineers, the filmmakers disassembled two of them to make the

film.

Everything you see in the film (aside from the walls, floor, ramp, and

complete Honda Accord) are parts from those two cars. The voice-over is

Garrison Keillor.

When the ad was shown to Honda executives, they liked it and commented

on

how amazing computer graphics have gotten. They fell off their chairs

when

they found out it was for real. Oh! And about those funky windshield

wipers. On the new Accords, the windshield wipers have water sensors and

are

designed to start doing their thing automatically as soon as they become

wet. It looks a bit weird in the commercial.

Just one-second of computer generation is used to link the two

halves-when

an exhaust pipe rolls across the floor. At one point, three tires roll

uphill because inside they have been weighted with bolts and screws.

http://www.daboyz.org/honda/

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whew... that was pretty precise stuff. i don't like the tires rolling uphill though, it kinda makes the whole thing look fake. was that thing really worth 6 million though?

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Amazing!

I've sent that link to all my e-mail friends. Everyone is amazed by it.

If you really want to make people safe drivers again then simply remove all the safety features from cars. No more seat belts, ABS brakes, traction control, air bags or stability control. No more anything. You'll see how quickly people will slow down and once again learn to drive like "normal" humans.

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how do the tires just go up hill? Tires just dont go up hill do they? I'm not a naysayer, someone explain how the tires just go up a hill? Thanks

Christopher Petro

94 sts

67 coupe de Ville

user posted image

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From the original post:

Just one-second of computer generation is used to link the two

halves-when

an exhaust pipe rolls across the floor. At one point, three tires roll

uphill because inside they have been weighted with bolts and screws.

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