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Cadillac Escalade: How It Came to Be


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https://www.caranddriver.com/features/a39817993/cadillac-escalade-development-story/

John Smith became the head of Cadillac in early 1997, having previously led General Motors’s Allison Transmission division. At the time, Cadillac was in a sad state. As Smith recounts: “Unit sales and market share were half of what they were compared to the peak year of 1978, despite luxury segment growth of 50 percent! Once the luxury vehicle of choice, Cadillac was looking tired and irrelevant compared to the likes of Mercedes, BMW, and even newbie Lexus. Buff books and media observers were writing Cadillac off for dead. Cadillac dealers had suffered, too, and rated their franchise dead last in NADA’s annual survey of all franchised auto dealers in the U.S.

Amazon has the book on pre-order now; I sent along for one.  Due for release in May.

Fin Tales: Saving Cadillac, America's Luxury Icon Hardcover – May 24, 2022

 

Bruce

2016 Cadillac ATS-V gray/black

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