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SeekingAlpha: South African Automaker CEO Launches Attack On BMW, Mercedes And Audi


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Summary
  • Cadillac increased profitability and transaction prices in 2015, selling 19,000 more cars compared to 2014.
  • Cadillac hopes to grow annual sales from 277,868 in 2015 to 500,000 per year in 2020. However, so far in 2016, U.S. unit sales are down 12.5%.
  • Most of the 2016 unit sales decrease can be explained by Cadillac’s most popular model going through a complete replacement.
  • Cadillac’s flagship sedan, the CT6, is going after Mercedes S550, BMW 7-series and Audi A8 while starting at radically lower prices.
  • Cadillac’s CT6 sedan flagship weighs several hundreds of pounds less than most competitors, and has an infotainment system that’s much more functional and easier to use.

Read more: http://seekingalpha.com/article/3979872-south-african-automaker-ceo-launches-attack-bmw-mercedes-audi

Bruce

2016 Cadillac ATS-V gray/black

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