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Cadillac works to tighten control over lease returns

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Cadillac is redoubling its focus on certified pre-owned sales ahead of an expected influx of off-lease vehicles returning to dealership lots.

CPO sales will be a major component of Cadillac's new dealer-incentive structure, Project Pinnacle, which was outlined for dealers in February and takes effect this fall. Dealers can earn bonus money if their CPO sales equal at least 20 percent of their retail new-car deliveries. Hitting 30 percent pays even more.



2023 Cadillac CT4-V Blackwing

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