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QOTD: Could Cadillac Make It on Its Own?

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About three years ago, a friend of mine who lives in Dallas called me to ask my opinion on cars he should buy.

He was cross-shopping a C-Class and 3-Series before the inevitable question came up:

“What do you know about the Cadillac ATS?” he asked.

“I like them. It’s a good start for Cadillac,” I said.

“But isn’t it just a glorified Cavalier or something?” he replied.

Joe (that’s his real name, screw protecting the innocent) may not know as much about cars as the rest of you, but he’s indicative of a typical car buyer who may not be well versed in verticals, corporate structure or Johan de Nysschen. But he does know enough to know there’s a relationship between Cadillac, Chevrolet and GM

The Cadillac CEO yesterday said the luxury arm of General Motors would have more autonomy in the next few years, including sales reporting and presumably profits that it would like to keep behind the Cadillac family crest.

Read more: http://www.automnews.com/?p=265136

Originally from here? http://www.thetruthaboutcars.com/2015/08/qotd-cadillac-make/


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