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Bloomberg: Dealers call for Leases under $500

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Cadillac President Johan de Nysschen got an earful from a few dealers at a recent sit-down in New York. With sales sputtering, they wanted him to offer rebates and cheap leases to move the metal.

De Nysschen refused to go along. He’s loath to cheapen the image of a luxury brand he’s trying to turn around and that remains an afterthought for many wealthy Americans. On the other hand, the former Audi and Infiniti executive understands dealers’ pain. Cadillac sales fell 1.5 percent in the first half of the year when the luxury segment is booming. Sales at Audi, BMW, Lexus and Mercedes-Benz are all up at least 7 percent.

Read more: http://www.bloomberg.com/news/articles/2015-07-31/cadillac-buyers-balk-at-500-a-month-when-they-can-lease-a-bmw


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