Bruce Nunnally Posted July 31, 2015 Report Share Posted July 31, 2015 Cadillac President Johan de Nysschen got an earful from a few dealers at a recent sit-down in New York. With sales sputtering, they wanted him to offer rebates and cheap leases to move the metal. De Nysschen refused to go along. He’s loath to cheapen the image of a luxury brand he’s trying to turn around and that remains an afterthought for many wealthy Americans. On the other hand, the former Audi and Infiniti executive understands dealers’ pain. Cadillac sales fell 1.5 percent in the first half of the year when the luxury segment is booming. Sales at Audi, BMW, Lexus and Mercedes-Benz are all up at least 7 percent. Read more: http://www.bloomberg.com/news/articles/2015-07-31/cadillac-buyers-balk-at-500-a-month-when-they-can-lease-a-bmw Quote Bruce 2016 Cadillac ATS-V gray/black Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
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