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Glamourous Cadillac Ads from the Height of The Great Depression


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Things couldn’t get much more dismal for auto makers than the year 1931. Unemployment was nearing its all time high during The Great Depression leaving car buyers with empty pockets and manufacturers struggling to make ends meet. Most companies played it safe on expenditures, but Cadillac doubled down with a multitude of sleek models and better advertising than ever. They went to Europe and hired French illustrator Léon Bénigni to create a large collection of ads that were positively dripping with glamour.

Bruce

2023 Cadillac CT4-V Blackwing

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