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MotleyFool: Why General Motors' Cadillac Needs More Than a New Ad Campaign

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For years, the "problem" with General Motors' (NYSE: GM ) Cadillac brand was simple and obvious: The cars weren't good enough.

Specifically, Cadillac's products weren't good enough to be taken seriously by luxury buyers who might have chosen Cadillacs decades ago but have since come to favor German luxury brands like BMW and Mercedes-Benz.

"Cadillac" used to be synonymous with top-tier luxury, "best-of-breed" products. But for a long time, its products couldn't back up that reputation, and the brand lost its appeal.

Recently, things have started to change. Cadillac's latest models, particularly the ATS and CTS sedans, are as good as Germany's best -- maybe even better in some ways.

Read more: http://www.fool.com/investing/general/2014/12/09/why-general-motors-cadillac-needs-more-than-a-new.aspx


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