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Selling the Cadillac ATS

Bruce Nunnally

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How does Cadillac plan to sell the Cadillac ATS? By emphasizing performance.


Cadillac ATS in Monaco

The Cadillac ATS was designed specifically to compete with the BMW 3-Series. Yes, and some other similar cars. But the 3-Series is the bulls-eye big seller. The ATS matches very well with the 3-Series line-up, down to the Turbo 4 engine in the midline ATS vs the 328i, and the Premium 3.6L V6 321 hp engine vs the 300hp BMW 335i.

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Selling the Cadillac ATS


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