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Cadillac Aims CTS Coupe At BMW, Mercedes

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Q: Why is the Coupe such an important car for Cadillac? What does it represent?

A: It's a demarcation line. First, we hadn't done a Coupe since the El Dorado in 2002 and have never done one like this before. The story about how the car came to be is also a perfect way to look at the new GM. It was born as part of a product planner's segment chart, where we are looking at volume activity and a potential sales bubble. It was the vision of a designer who saw the CTS sedan and thought about doing a different body style off of that. Both the CTS Wagon and Coupe were designers' visions. This is a vehicle that will make people reconsider Cadillac.

Read More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=134093


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