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Toyota: Not profitable to export cars from Japan to US


Bruce Nunnally

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Toyota’s executive vice president for global manufacturing said that exporting the Corolla and Yaris to America was no longer profitable due to a strong yen, which is at a 15 year high relative to the U.S. dollar.

Given the current exchange-rate situation, it isn’t feasible, in terms of a business model, for us to produce Corolla or Yaris in Japan and export them,” said Niimi. “We’re working very hard to reduce costs to maintain the appeal of these cars.

Read More: http://www.autoguide.com/auto-news/2010/08/toyota-strong-yen-means-exporting-small-cars-isnt-feasible.html

Bruce

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