CTS Projected Resale Value Rises With Launch of 2011 Coupe

[Bruce Nunnally]

DETROIT – The resale value for the Cadillac CTS is projected to rise as the luxury brand adds the 2011 CTS Coupe to the line-up, according to the July/August estimates from ALG, an industry benchmark for residual values.

The higher projections are driven by lower incentives, tighter controls on inventory and an emphasis on design, as showcased in the all-new CTS Coupe.

The resale value for the 2011 CTS Sport Sedan after 36 months is projected to be 55 percent of the initial purchase price, about 9 percentage points higher than the projected resale value for the 2010 model, according to ALG. The projected resale value for the 2011 CTS Sport Wagon, compared to the 2010 model, also has risen about 9 percentage points to 54 percent of the initial purchase price.

The CTS Coupe, which began arriving at U.S. dealerships in July, has a projected resale value of 59 percent of its initial price. The CTS Coupe has been praised in early reviews for its dramatic design, staying true to a model that was named best concept car in the Eyes on Design Awards for the 2008 North American International Auto Show.

“Competitive products, innovative styling and a value driven pricing strategy are contributing to a resurgence of the Cadillac brand,” said Matt Traylen, ALG chief economist and client partner. “The introduction of the Coupe broadens the potential CTS customer base and elevates the Cadillac brand as a whole with emotional appeal, dynamic performance and enthusiast credibility.”

The projected resale values are the result of Cadillac’s long-term commitment to building the brand, said Don Butler, vice president of Cadillac marketing.

The SRX crossover, redesigned for the 2010 model year, has experienced a double-digit percentage increase in projected resale value in the past year.

“Cadillac continues to deliver products that stand out in the luxury market through bold design, exceptional performance and advanced technology,” Butler said. “The SRX has brought Cadillac style to the fast-growing crossover market. The CTS Coupe pushes design and performance even further on Cadillac’s award-winning CTS line.”

[Eldorado1]

This is great news! Outstanding design was an integral element in establishing the long-running Cadillac attribute of "traditionally the highest resale value of any car built in the land," as Cadillac advertised in the sixties and seventies.