Cadillac Flagship Development?

[Bruce Nunnally]

Cadillac fans will be thrilled to hear that Ed Whitacre himself has instructed the brand to build a true, full-size flagship above both the CTS and the upcoming XTS. The car has not been clearly defined yet. The Zeta platform (Holden Commodore, Chevrolet Camaro, etc.) is heavy and dated, and therefore the flagship is more likely be built on a stretched version of the CTS’s Sigma platform. On the other side of the brand’s spectrum, the BMW 3-series–fighting ATS, based on a shortened Sigma platform called Alpha, is almost certain to come. If its styling is innovative and daring enough, it could become a real alternative to the well-established competition.

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