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GM is listening. Well, reading actually...

Bruce Nunnally

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SAGINAW -- Those comments you posted on Twitter, venting about General Motors products, aren't going unnoticed.

GM has a new team of customer service agents scouring social media Web sites, such as Twitter and Facebook, looking to reach out to people who've complained about problems with their GM vehicles and offering help to them.

"You're kind of like a detective having to go through and see what's going on," said Sheri Haefele, one of GM's social media agents based in Saginaw. "It's a lot of sifting but those people are there and they want to be found; they just don't realize that somebody is looking."

Read More: http://www.freep.com/article/20100325/BUSINESS01/3250387/1320/GM-tries-to-be-proactive-by-responding-to-online-gripes


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