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Blog Post: Understanding BMW sales/profits

Bruce Nunnally

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I am still fascinated by the quoted statement from BMW in the LA Times that 50% of their profits come from the 5-Series.Here is a chart of BMW 2009 Sales from back in January 2010:BMW sold 40,109 5-Series vehicles, of a total of 196,502 vehicles.  For the moment let’s assume the BMW Marketeers excluded Mini [...]

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