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Wards Auto Logo Social Media Marketing Takes Auto Industry by Storm

Bruce Nunnally

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Social media websites, once an outlet for technophiles to share their innermost thoughts, daily occurrences and personal photos with the online community, are attracting the attention of auto makers in a big way.

The most prominent among these, Twitter, Facebook, MySpace and YouTube, all are names that have become part of the American lexicon. They also are becoming another tool in the auto marketers’ bag of tricks.

When used correctly, such websites can be an effective, and inexpensive, way to reach a large number of consumers, marketers say. Auto makers particularly are interested in the Millennials, an age group typically defined as those born between 1980 and 2000 that largely ignore traditional marketing techniques.

Read more: http://wardsauto.com/ar/social_media_marketing_100222/


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