Jump to content
CaddyInfo Cadillac Forum

New Strategy for Buick is working


Recommended Posts

http://www.lenconnect.com/news/x1076979476...ing-dealers-say

So far, LaCrosse sales are strong, two local Buick dealers said, but factories haven’t been able to keep up with the demand.

...

Former auto executive Bob Lutz’s return from retirement to serve as vice chairman of marketing at General Motors resulted in Buick’s new slogan, “The new class of world class.” The plan is for Buick to make higher-end cars such as the LaCrosse and a 2011 Regal that’s in the works to compete against Japan-based Lexus.

“If you take this new LaCrosse and match it up against the Lexus ES350 or the Acura — if you looked at these three cars and lined them up — the Buick LaCrosse is more stylish, it has more features, and it has a better price than those other models,” Clift said. “And it drives better. We win all around.”

Prices for the LaCrosse start at about $27,000. Clift has sold six 2010 LaCrosses since its spring debut, Clift said.

Bruce

2016 Cadillac ATS-V gray/black

Follow me on: Twitter Instagram Youtube

Link to comment
Share on other sites


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...