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New Strategy for Buick is working

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So far, LaCrosse sales are strong, two local Buick dealers said, but factories haven’t been able to keep up with the demand.


Former auto executive Bob Lutz’s return from retirement to serve as vice chairman of marketing at General Motors resulted in Buick’s new slogan, “The new class of world class.” The plan is for Buick to make higher-end cars such as the LaCrosse and a 2011 Regal that’s in the works to compete against Japan-based Lexus.

“If you take this new LaCrosse and match it up against the Lexus ES350 or the Acura — if you looked at these three cars and lined them up — the Buick LaCrosse is more stylish, it has more features, and it has a better price than those other models,” Clift said. “And it drives better. We win all around.”

Prices for the LaCrosse start at about $27,000. Clift has sold six 2010 LaCrosses since its spring debut, Clift said.


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