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Interview: Ed Welborn

Bruce Nunnally

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BET has an interview with Ed Welborn, the GM VP of Global Design.

Welburn: I don’t like boring cars. I like bold designs. I like very creative designs, striking vehicles. The Escalade is a vehicle that I was very much involved in its design. There’s a very strong direction for the Cadillac brand. But we also need to look at how we can do that, and do it in a responsible way. This car [Converj], is very dramatic. Very dramatic presence, every line is absolutely right. It even has a hint of a fin on the back, like the Cadillac of old. It’s also a guilt-free car because it’s an electric vehicle, and particularly in an urban setting to have a vehicle with this technology, if you drive less than 40 miles a day, the gasoline engine doesn’t even start. It’s purely electric and I’m very excited about that. And I think it’s a very relevant vehicle for any urban setting.


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