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Short essay attributing part of the success of the 2nd gen CTS to the aggressive marketing / advertising campaign.

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A launch TV spot still airing features actress Kate Walsh delivering the line that Mr. Howell says had "amazing recall": "When you turn your car on, does it return the favor?"

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CTS is the only model in Cadillac's lineup with higher sales this year. GM says U.S. sales of the CTS rose 15% through October, to 51,576, vs. the same 10 months a year ago. Plus, Mr. Howell, 51, says the car's average transaction price continues to be between $8,000 and $10,000 higher than the old model's.

[Advertising Age]

Bruce

2016 Cadillac ATS-V gray/black

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