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Short essay attributing part of the success of the 2nd gen CTS to the aggressive marketing / advertising campaign.


A launch TV spot still airing features actress Kate Walsh delivering the line that Mr. Howell says had "amazing recall": "When you turn your car on, does it return the favor?"


CTS is the only model in Cadillac's lineup with higher sales this year. GM says U.S. sales of the CTS rose 15% through October, to 51,576, vs. the same 10 months a year ago. Plus, Mr. Howell, 51, says the car's average transaction price continues to be between $8,000 and $10,000 higher than the old model's.

[Advertising Age]


2023 Cadillac CT4-V Blackwing

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