GM FastLane: Chevrolet Helps High School Seniors "Drive for Perfection"

[Bruce Nunnally]

By Monica Coleman

Guest Blogger

Going to school just got sweeter for high school seniors in more than 200 schools in 26 Tennessee counties because of the Chevy Drive For Perfection Program. Through this initiative, five lucky students will be awarded with a 2008 Chevy Cobalt sedan for having perfect attendance during the 2007-2008 school year.

Statistics show that students who have poor attendance for reasons other than illness are more likely to drop out and to fall behind their peers in the classroom. The Chevrolet Drive For Perfection program was created by Chevrolet and the Middle Tennessee Chevrolet Dealers, in conjunction with the Tennessee Department of Education, to give seniors an additional incentive to finish their high school careers strong in order to adequately prepare for post-secondary education or the workforce.

When I talked to Tim Hudgens, Chevy marketing manager for GM’s Southeast region, he couldn’t have been more excited about encouraging students to succeed:

“Literacy and education are two initiatives that Chevrolet and its dealers champion through their support of several initiatives in the Southeast region. The Tennessee Department of Education is charged with the significant task of educating the state’s youth, and our local Chevy dealers are honored to provide support to them and high schools in their communities.”

Why the Cobalt? We thought it offered a variety of well-equipped and sporty choices and was a natural fit for a hard-working student finishing up another exciting school year. For more information about the Chevy Drive For Perfection program or to see if your school or your child’s school is participating, please e-mail Katie Dougherty at kdougherty@chevydriveforperfection.com.

http://fastlane.gmblogs.com/archives/2008/...et_helps_1.html