GM FastLane: The 2008 CTS… From an Interior Perspective

[Bruce Nunnally]

By Eric Clough

Director of Design, Cadillac Interiors

Designers are often asked, “What inspired you to create this design?” It’s a natural question about the creative process, but it’s seldom easy to answer.

Unlike an artist’s singular vision, designers are awash with influences, competitors, requirements and history, and work in teams to synthesize a vision for a specific product for a select range of customers. What inspired us? The desire to create a bold new direction for Cadillac interior design, to build a car that is better than the competition, and to raise Cadillac to its rightful place as a luxury brand.

http://fastlane.gmblogs.com/archives/2007/...8_cts_fr_1.html