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GM FastLane:Taking Flight with Saab

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Steve Shannon

By Steve Shannon

General Manager, Saab USA

As some of you already know, I was recently named General Manager of Saab Automobile USA, replacing Jay Spenchian, who played that role for the last two years.

While I know that many people are excited about this change, I also know that there is some fear and skepticism among the Saab community about my appointment. That is entirely understandable, especially for a brand with a following that is widely known for its unparalleled passion. I?d like to take this opportunity to reassure Saab lovers that Saab will remain in good hands.

First, rest assured that Jay is not going far away. In fact, he?ll only be three floors away in his new capacity as the head of GM?s North American Marketing Strategy. In that role, he will be instrumental in making sure that all GM brands ? including Saab ? have clear direction in their marketing. Jay was the captain of Saab?s ?Born from Jets? campaign (which, by the way, I think is terrific), and he will still have his hands on it in his new role.



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