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What did that "power of &" slogan mean?

STS Scott

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I was thumbing through a 2001 Caddy brochure I came across, and was reminded of their old slogan when they went into this Art and Science phase. What the heck did " The power of & " mean anyway?

I never could figure that one out...

" ...'took my Cobra down t' the track, hitched to the back o' my Cadillac..."

- Jan & Dean, 'hey little cobra'


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I've only heard of that slogan used in AT&T commercials I think it is. Never heard of it in a Cadillac campaign.

Jason(2001 STS, White Diamond)

"When you turn your car on...does it return the favor?"

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I'll give this a shot:

maybe it was "the power of 8" ? (as in V8)

no it was "the power of &"...i have mags that have ads of caddys w/ that slogan...funny i recently saw a commercial of a mobile phone service that uses the same line i think

EDIT: just read the above post..ATT uses it also

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