Someone call for a Cadillac?

[Bruce Nunnally]

DETROIT – Cadillac and Uber are teaming up to provide on-demand private driver services in and around Detroit during the media, industry and charity previews of the 2014 North American International Auto Show.

Uber and Cadillac are making sure NAIAS attendees arrive in style. Users of the Uber smartphone app will be able to call for a private driver in either a 2014 Cadillac SRX or Escalade luxury utility vehicle.

“Cadillac's partnership with Uber gives auto show attendees the opportunity to experience a new Cadillac vehicle," said Melody Lee, director, brand and reputation strategy for Global Cadillac. "Both Cadillac and Uber are known for remaking the rules when it comes to technology and service."

Uber Cadillac rides are limited to 15 minutes and will cover all destinations within Downtown, Corktown and Midtown, free of charge. Show-goers will be able to request an Uber Cadillac vehicle during the following times:

Sunday, January 12 5 p.m. – 11:30 p.m. Monday, January 13 6 a.m. – 7:30 p.m. Tuesday, January 14 6 a.m. – 7:30 p.m. Wednesday, January 15 11:30 a.m. – 9:30 p.m. Thursday, January 16 6:30 a.m. – 9:30 p.m. Friday, January 17 5:30 p.m. – 1 a.m.

To request a ride in a 2014 Cadillac, users should open the Uber smartphone app, toggle to the right and select the “Cadillac” option; select the pickup location; tap “Request;” and the 2014 SRX or Escalade will be on its way. Riders are encouraged to post to Twitter and Instagram about their experiences using the #UberCadillac hashtag to @Cadillac and @Uber_Det.

“We are very excited to partner with Cadillac during the 2014 North American International Auto Show,” said Michael White, general manager, Uber Detroit. “To be able to offer riders exclusive Cadillac vehicles to arrive in style during the show heightens the great Uber experience.”

Uber Detroit will also offer new users $20 off their first Uber Detroit ride if they enter the promo code “Cadillac.”

Availability of the free rides will be limited. The Uber Cadillac vehicle type will be next to the driver’s picture. The 2014 Escalade can seat up to six passengers; the 2014 SRX has capacity for up to four passengers.