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GM FastLane:How We Reach Out and Listen to Women

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By Cynthia Price

Manager, Women's Marketing

Last week, the Wonderbranding blog took GM to task for not effectively marketing to women and not producing cars that women want

We have a different view.

Women are an important and influential group to GM. We very deliberately design, develop and produce cars with the quality, safety, technology and fuel efficiency women want and need for their daily lives, their careers, their families and their communities.



2016 Cadillac ATS-V gray/black

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