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GM FastLane:Christening a New Design Center

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The Opel GT

By Bob Lutz

Vice Chairman

Today I’d like to share a few thoughts about what I did yesterday, which was attend the dedication of the new General Motors Europe Design Center in Rüsselsheim, Germany.

I’m proud of the evolution of our design staff, and indeed our entire global product development organization. And now, as we run the business on a global basis, having all of our GME Design teams — Opel, Vauxhall, Saab and Advanced Design – together in one facility, is a great step forward.

The timing is good for this move, as Opel, Vauxhall and Saab are experiencing growth in the marketplace and are significantly advancing their future design language. Opel/Vauxhall has significantly raised its design profile with products like the Astra GTC, Meriva and Zafira. We’ll continue to create more innovative concepts and adventurous designs in upcoming vehicles like the Antara and the new Corsa.



2016 Cadillac ATS-V gray/black

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