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Cadillac News:Cadillac Resurgence on Full Display at the 91st Oscars®

Bruce Nunnally

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For the sixth consecutive year, Cadillac will return as a Proud Sponsor of the 91st Oscars on Feb. 24, 2019. The brand will debut an all-new integrated campaign — the first for its now-complete SUV portfolio — titled “Rise.” The campaign features four new television spots and will be brought to life through an on-site red carpet presence and preshow broadcast integration. The campaign also includes partnerships with leading talent, Oscar nominees and Hollywood storytellers, including Yalitza Aparicio of the Oscar-nominated “Roma,” and more, as well as innovative digital and social components.

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