Bruce Nunnally Posted March 4, 2005 Report Share Posted March 4, 2005 Eighteen months ago on a Hollywood sound stage, General Motors hosted a hush-hush meeting for 35 of the biggest names in entertainment. http://www.autoweek.com/news.cms?newsId=101914 "We wanted to put the Escalade out in front of the people recognized as understanding 'cool,' " says Cadillac Marketing Director Jay Spenchian. "We wanted to see if they thought we were headed in the right direction. That way we still had time to make some modifications if we needed to." ... Cadillac will use VIP focus groups for selected vehicles such as the next-generation Cadillac CTS. Says Spenchian: "Rather than us sitting around thinking something is cool, why not get others who are cool to verify that for us?" Bruce 2016 Cadillac ATS-V gray/black Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
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