Cadillac shifts advertising tone -- to dealers' delight

[Bruce Nunnally]

After the unexpected resignation of its marketing chief, Cadillac is shifting its advertising to be more upbeat and culturally relevant as it prepares to launch the XT4 compact crossover and a new design language.

http://www.autonews.com/article/20180304/RETAIL03/180309692/cadillac-commercials-oscars

 

I never understood how moving to NY, deals with artists, or fashion designers, would help build the brand or increase sales.  On reflection, it didn't.