AdAge: In China, Cadillac is Hot; Here's an Inside Look at Its Marketing Strategy

[Bruce Nunnally]

In China, the future of the Cadillac looks bright. In the first two months of 2017, the brand sold more than double the number of cars from the same period a year ago, rising 106%. That's in contrast to the U.S., where Cadillac sales shrank 6.5% so far this year. Chinese Cadillac buyers are young too, at an average age of 33.

http://adage.com/article/cmo-strategy/cadillac-hot-china/308227/