Blog Post: Cadillac Crossovers & SUVS Race Ahead in June

[Bruce Nunnally]

The first-ever 2017 Cadillac XT5 is a comprehensively upgraded luxury crossover and the cornerstone of a new series of crossovers in the brand’s ongoing expansion. The XT5 further builds on Cadillac’s trademark attributes of distinctive, sophisticated and agile vehicles. Pictured: 2017 Cadillac XT5 Platinum; Exterior paint shown in in Red Passion Tintcoat; Interior environment shown in Maple Sugar with Jet Black accents and Satin Rosewood wood trim. Image (c) Cadillac

Cadillac sales were up in June 2016 by 5.5% versus June 2015 on strong Crossover and SUV sales.

• ATS sales were down 15% as sales continue to struggle, although the month raised the average for the year
• CT6 showed a good early month for a $50K+ luxury vehicle at 962 – see more under XTS
• CTS sales held steady.at 1,516, a quite good result
• ELR has been cancelled for 2017 but moved 94 more, about average for 2016
• Escalade was up nicely at 2,960 total
• SRX+XT5 sales were at 5,667 so about even with SRX sales in 2016; a very strong showing for Crossovers
• XTS sales continued at 1,184, or down 18%, although XTS + CT6 sales together were up nicely 2,146 vs 1,447 last year or 48%.  Although quite different cars, the XTS and CT6 in some ways fit the same part of the market — larger luxury.

Cadillac sales are down for the year to date, but June was a promising inflection.

	June				(Calendar Year-to-Date)
					January – June
	2016	2015	%Change Volume		2016	2015	%Change Volume
ATS	1,880	2,211	-15.0		9,764	12,507	-21.9
CT6	962	0	***.*		1,979	0	***.*
CTS	1,516	1,535	-1.2		7,906	9,689	-18.4
ELR	94	62	51.6		496	593	-16.4
Escalade	1,779	1,522	16.9		10,464	9,910	5.6
Escalade ESV	1,181	992	19.1		6,553	6,401	2.4
SRX	1,482	5,746	-74.2		19,074	30,207	-36.9
XT5	4,185	0	***.*		7,208	0	***.*
XTS	1,184	1,447	-18.2		9,787	11,590	-15.6
Cadillac Total*	14,263	13,515	5.5		73,231	80,899	-9.5

Press Release:

Cadillac

• Escalade up 21 percent

• Launch products off to a strong start — 3,844 XT5’s and 958 CT6’s were sold in June

• ATPs were approximately $55,000, the highest in the luxury segment

 

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