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Mashable: When driverless cars are here, will you even want to own one?


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At the launch of the CT6 sedan, I chatted with Cadillac President Johan de Nysschen about the how the brand will tackle car sharing and autonomy.

Speaking broadly, de Nysschen imagined a world in which luxury brands like Cadillac would offer not just a traditional sales model but rather a brand-wide subscription model. He likened this to a model already offered in the private jet market called fractional ownership

Read more: http://mashable.com/2016/05/30/car-ownership-autonomy-column/#5UrIUZ5sDqqa

Bruce

2016 Cadillac ATS-V gray/black

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