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Cadillac House Brand Experience: 5 Questions with CMO Uwe Ellinghaus

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Next month, Cadillac will be opening the public part of its year-old global headquarters in New York: Cadillac House, a 12,000-square-foot, highly curated “design house” for coffee, art, fashion—and an occasional automobile—on the ground floor of its HQ at 330 Hudson Street in west Soho. Aiming beyond retail or the traditional car dealership and showroom, it’s a platform to communicate the heart, art and soul of the GM-owned brand.

Read more: http://brandchannel.com/2016/05/17/5-questions-cadillac-051716/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Brandchannel+%28brandchannel.com%29


2016 Cadillac ATS-V gray/black

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