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Longer-form videos expand Cadillac content strategy

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Cadillac is on a mission to convince young people that its cars provide stylish luxury. Its latest content offering aims to straddle the line between image advertising and product information.

Three new longer-form videos released this week position Cadillacs as conveyances for urban adventurers while walking viewers through many of the cars' features. At a length of approximately 2:30 each, videos for the Cadillac ATS, CT6 and XT5 Crossover show attractive young people on country getaways or rendezvousing in remote locations.

Read more at http://www.campaignlive.com/article/longer-form-videos-expand-cadillac-content-strategy/1393357#7PiP3HF15YlobeM7.99


2016 Cadillac ATS-V gray/black

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