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Cadillac ATS Coupe

Bruce Nunnally

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DETROIT – General Motors Senior Vice President of Global Cadillac Bob Ferguson and other Cadillac executives revealed the 2014 ATS Coupe on Tuesday at the North American International Auto Show. Here are their remarks.


Good morning.

Thank you all for joining us.

It's an historic time for Cadillac.

While we have great history, as the song said, it's a brand new Cadillac.

We're in an era of growth.

As we approach our 112 th year, in some ways today's Cadillac feels like a startup.

With fresh new products bristling with new design and technical ideas, Cadillac enters 2014 as a brand that is expanding and elevating.

Today Cadillac is the fastest growing full-line luxury brand.

We gained a full point of market share in the US in 2013, growing 22 percent in this market – more than double the growth rate of the overall industry.

Outside the US, we grew even faster, with China leading the way by increasing 66 percent.


As Bob said, we are in the midst of an era of unprecedented growth.

The engine for our growth is, as ever, product.

We're establishing a new connection with luxury consumers – driven by products with a fresh, American take on top-level luxury.

The unique personality of the brand makes Cadillac the distinctive new face in the crowd.

And we're moving into new corners of the luxury marketplace, with agile and engaging cars that are compelling new alternatives to the status quo.

The ATS sport sedan represented a kind of tipping point in that regard.

It was designed to take on the world's best - and win.

With an all-new architecture and great proportions, ATS is nimble, quick and fun… winning the hearts of an entirely new audience for Cadillac.

Seventy percent of ATS buyers are new to the brand.

And ATS has doubled the rate of buyers under the age of 35.

We followed that up with a completely new CTS Sedan.

CTS is the centerpiece of Cadillac.

And the new CTS has elevated the level of our product execution in every way.

CTS is taking its place among the world's best driving sedans…

It is the Motor Trend Car of the Year…

It earned a spot as one of Car and Driver's 10 Best…

And it was named best luxury sedan by Road & Track, just to name a few.

ELR, the ultimate expression of Art and Science, is going on sale right now.

We expect it will appeal to a new and elite eco-luxury consumer and broaden our customer base further.

ELR marries all the attributes customers rightly expect from a premium car with an electric drive train.

Performance and efficiency finally merge.


We'll be launching two more important new vehicles in 2014.

You'll hear all about one of them in a moment.

The other is the next generation 2015 Escalade, which will go into production this Spring.

As the benchmark for large, luxury SUVs, the next-generation Escalade will become even more sophisticated and more elegant.

It is everything that Escalade stands for… taken to the next level.

This entirely new spectrum of sophisticated vehicles exists because of the incredible work being done by the men and women of the Cadillac Design Studio.

So to update you on where we're headed with the brand from a design perspective, I'd like to introduce Cadillac's executive design director, Andrew Smith…


Thank you, Bob.

Everything we do at Cadillac Design is focused on evolving and expanding the brand.

The Cadillac Elmiraj concept is an excellent example.

It is a dramatic, personal luxury coupe, elevating the top of our range.

This concept indicates our direction as Cadillac continues to grow.

And it reflects how we, as designers, are driving deeper into the heart of the Cadillac brand... identifying what it is that makes it special and how we can expand it going forward.

Cadillac's expansion continues later this year in production form as well.

As Uwe said, the ATS Sedan is attracting new customers to Cadillac.

Our next step is a logical one.

Starting this summer, customers can experience first-hand the next phase in Cadillac's growth.

Ladies and gentlemen...

introducing... the 2015 Cadillac ATS Coupe.

The ATS Coupe is a confident, personal sport coupe.

Built on the great underpinnings of the ATS sedan... the first thing

you'll see when you look at this car is its dramatic proportion.

The second read gets more interesting, revealing the sophistication of the surfacing… with hard creases separating muscular forms, conveying purity, beauty, and confidence.

The third read is an invitation to discover the details.

These are the kinds of things that you will appreciate more over time...

the subtlety of surface, the disciplined use of brightwork, the technical nature of the lighting, the grille textures and so on.

Inside you'll discover the continued evolution of our cut-and-sew craftsmanship found in all new Cadillacs, and the artistic integration of technology.

This will be the first Cadillac with 4G connectivity, rolling out to all our vehicles for the 2015 model year.

But of course a great Coupe should always be about driving performance.

ATS Coupe is quicker and more agile than the current sedan.

A wider front and rear track doesn't just add visual drama… it also improves handling.

Eighteen-inch wheels are standard.

Intensive use of aluminum and precise engineering in the ATS and new CTS has enabled Cadillac to offer the lightest and most engaging sedans in their segments.

The same holds true for the ATS Coupe.

It is the lightest car in its segment – a class that includes the Audi A5, Mercedes C-Class and BMW 4-Series.

The award-winning standard 2-liter Turbo has been upgraded with more boost.

The result is 14 percent more torque and faster acceleration – just 5.6 seconds zero to 60.

The optional engine is Cadillac's 3.6-liter six cylinder at 21 hp.

Like the ATS sedan, the Coupe will be offered in rear-wheel drive or all-wheel drive, and a manual transmission will also be available.

Now there's one more detail that I'd like to talk about… and that is the new Cadillac crest, which you see on both this vehicle and the Elmiraj.

The crest is pure Cadillac.

And its heritage is one of evolution.

As the shape and proportions of Cadillacs have evolved, so has the crest.

There have been several variations of the Crest – yet each one is unmistakably Cadillac.

This new crest matches the longer-lower-leaner mantra of our current products.

And it mirrors the evolution of our design philosophy – Art and Science.

It will begin appearing on our production cars in the second half of 2014.

Now I'd like to bring Bob and Uwe back up here… and ask Dave Leone, our executive chief engineer for ATS and CTS to join us as well.

Thank you for your attention this morning.

And now I invite all of you to come take a close look at the 2015 ATS CTS.


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  • Cadillac’s first compact luxury Coupe, infused with ATS sedan’s agility
  • 2.0L Turbo model is segment’s lightest, with increased torque for faster acceleration
  • Launching in summer 2014, continuing Cadillac’s ongoing expansion
Product Information Cadillac Introduces 2015 ATS Coupe

DETROIT – Cadillac today introduced the all-new 2015 ATS Coupe, a quicker and more personal addition to the award-winning ATS product line. Designed to be lighter, more agile and more engaging than its competitors, it extends Cadillac’s product-driven growth and the brand’s tradition of dynamic luxury Coupes.

Cadillac’s first-ever compact luxury Coupe goes on sale this summer, offering drivers the choice of rear-wheel drive or all-wheel drive, and the power from a 2.0L turbocharged four-cylinder or a 3.6L six-cylinder. In all combinations, ATS Coupe takes advantage of its lightweight and strong structure to deliver exhilarating performance with efficiency, with a segment-leading power-to-weight ratio.

“The 2015 Cadillac ATS Coupe is a natural step in the brand's progression, and another fun-to-drive and technologically advanced product for a new generation of drivers extending our target groups,” said Uwe Ellinghaus, chief marketing officer, Global Cadillac. “It is an exclusively distinctive American alternative, unique in its class, yet delivering a sporty and sophisticated driving experience rivaling the world's best.”

Like the sedan, the ATS Coupe’s driving dynamics are rooted in mass efficiency, which helps make it one of Cadillac’s lightest and most agile models ever – and the lightest car in the compact luxury Coupe segment. The 2.0L Turbo engine is upgraded from the current ATS sport sedan to deliver nearly 14 percent more torque, taking it to 295 lb-ft (400 Nm). This gives the standard ATS Coupe an advantage in power and weight over similarly equipped Coupes such as the BMW 428i.

Greater torque means greater pulling power, for a greater feeling of responsiveness at low speeds, and helps the ATS Coupe achieve an estimated 0-60 time of 5.6 seconds.

“More power with less weight is always a better combination for performance, and the ATS Coupe offers one of the best power-to-weight ratios in the segment, making it feel lighter, more direct and responsive,” said David Leone, Cadillac executive chief engineer. “Engineers vetted the ATS’s performance on the track, and the Coupe benefits from that exhaustive validation – all matched with Cadillac’s trademark refinement.”

Elements that contribute to the ATS Coupe’s balanced performance and responsive characteristics include:

  • Nearly perfect 50/50 weight balance and low center of gravity
  • Five-link independent rear suspension featuring lightweight, high-strength steel and efficient straight link designs
  • A multi-link double-pivot MacPherson-strut front suspension with direct-acting stabilizer bar
  • Underbody aerodynamic shields
  • Premium, belt-driven electric variable-effort steering gear from ZF Steering Systems
  • Brembo front brakes
  • Eighteen-inch aluminum wheels
  • Available all-wheel drive.

A driver-adjustable FE3 sport suspension is available and includes Magnetic Ride Control, a mechanical limited-slip differential, high-capacity engine cooling system and 18-inch summer-performance tires. Magnetic Ride Control is a real-time damping system that delivers more precise body motion control. It “reads” the road and can change damping every millisecond.

Design details

The 2015 ATS Coupe rides on the same 109.3-inch (2,775 mm) wheelbase as the sedan, but features its own bodywork. The roof, doors, rear fenders and trunk lid are unique to the Coupe, along with a specific front fascia and front fenders that accommodate a wider track than the sedan. It is also the first production model to wear Cadillac’s revised crest.

The Coupe also has an aggressive stance, with wider front/rear tracks than the sedan, enhanced by short overhangs and sheet metal that wrap tautly around the tires. Standard 18-inch wheels are exclusive to the Coupe.

Bold lighting elements are a Cadillac signature feature and the ATS Coupe advances that tradition with available light-emitting diode, or LED, headlamps with Adaptive Forward Lighting. Base models feature projector-beam headlamps, while high-intensity-discharge headlamps and front vertical LED light signatures are included on all but the standard model. Illuminating outside door handles on Performance and Premium collections lend technologically advanced style and function to the distinctive Coupe. All models feature LED taillamps and rear-center stop lamp.

The ATS Coupe also includes capless fueling.

Inside, the sedan’s driver-focused cabin carries over to the Coupe, featuring handcrafted cut-and-sewn upholstered interior combinations, decorative stitching and authentic materials, including leather, aluminum, carbon fiber and wood, intended to enhance the emotional connection to the driving experience.

Choices of many interior color themes, each with unique accent trim materials, ranging from light, open and warm to dark and serious, to bold technical and sporty.

Available interior features include:

  • OnStar 4G LTE connectivity with built-in Wi-Fi hotspot
  • Bluetooth phone and audio connectivity with natural voice recognition
  • Text-to-voice that converts incoming text messages to speech and reads them over the audio system speakers
  • USB, auxiliary and SD memory card ports
  • SiriusXM Satellite Radio with three-month trial subscription
  • Reconfigurable 5.7-inch, three-window instrument panel cluster display
  • Full-color reconfigurable head-up display.

A Bose ® premium audio system with Active Noise Cancelation technology is standard on all models and includes electronic sound enhancement on models equipped with the available premium surround sound audio system. Exclusive to ATS Coupe and differing from other manufacturers’ systems that pipe recorded engine sounds through the audio system; Cadillac’s system enhances only the car’s authentic powertrain sounds to enhance the performance experience.

The 12-speaker surround sound upgrade is available on Standard and Luxury, and it is included with Performance and Premium collections. It includes Bose Audio Pilot, which continuously monitors ambient sounds and adjusts the music volume and program content to make the most of the listening experience.

Additionally, a navigation system is available on Luxury and Performance collections, and it is standard with the Premium Collection.

Enhanced Cadillac CUE leads technologies

Cadillac CUE is the centerpiece of the ATS Coupe’s comprehensive collection of technologies designed to enhance the driving experience and complement customers’ increasingly connected lifestyles. It is available on base models and standard on Luxury, Performance and Premium collections, with enhanced connectivity and convenience for 2015, including a new Text-to-Voice feature for smartphone users with Bluetooth profile (M.A.P.) and Sire Eyes Free for iPhone iOS 6 and iOS 7 users to enhance connectivity and convenience. Each enables voice-controlled connectivity – and helps keep the driver’s hands on the wheel.

The heart of CUE is the eight-inch LCD multi-touch sensitive screen, integrated into the top of the central instrument panel and featuring a motorized, fully capacitive faceplate at the bottom concealing a 1.8L storage area. CUE’s vibrant liquid crystal display, or LCD, screen resembles a smartphone screen with large, easy-to-target icons to execute commands.

Complementing CUE is OnStar 4G LTE connectivity, featuring a new built-in Wi-Fi hotspot that can connect up to seven devices at once. The new 4G LTE connection can also be used to power CUE Collection, a new in-car app marketplace coming to Cadillac vehicles this year.

Additional technologies that make life with the ATS Coupe more convenient include the capability to remotely start the engine or lower the windows with the key fob or the owner’s smartphone. EZ Key passive entry and push-button starting is standard, too, so the key never needs to leave the driver’s pocket or purse.

Power-dense powertrains

The engine lineup includes a standard 2.0L turbocharged four-cylinder and available 3.6L V-6. The award-winning 2.0L Turbo is rated at 272 horsepower (203 kW) and 295 lb-ft of torque (400 Nm). The award-winning 3.6L V-6 is rated at 321 horsepower (239 kW) and 275 lb-ft of torque (373 Nm).

At 136hp/L, the 2.0L Turbo is one of the most power-dense engines in the industry, topping engines from European competitors. It also delivers 90 percent of its peak torque from 2100 rpm to 5400 rpm and the full 295 lb-ft of peak torque (400 Nm) from 3000 to 4600 rpm. The broad torque band is supported by boost levels as high as 18 psi (1.26 bar) in the speed range, which is designed to give the lightweight ATS Coupe an exhilarating feeling of immediate power on demand.

Both engines feature direct injection and dual overhead camshafts with continuously variable valve timing, which help optimize power and efficiency, as well as reduce emissions. And each is matched with the Hydra-Matic 6L45 six-speed automatic transmission with tap-shift control. A six-speed manual is also available with the 2.0L Turbo.

Advanced safety features

ATS Coupe delivers the same safety technologies found in the ATS Sedan. Additionally, Cadillac provides available advanced safety based on Cadillac’s “control and alert” strategy, which employs up to two cameras, eight ultrasonic sensors and six radar signals to help prevent crashes.

The safety features bolster driver vision and awareness of road hazards, and can even help the driver avert potential crashes. In certain situations, Cadillac’s advanced crash-avoidance systems, such as automatic braking, can pre-fill and automatically apply braking in response to potential hazards.

Among the most sophisticated of the features is Fr ont and Rear Automatic Braking. It relies on radar, camera and ultrasonic technology to help the driver prevent front and rear low-speed collisions via a progression of alerts that extend to complete braking, if necessary.

Many of the advanced safety features are bundled in the Driver Awareness and Driver Assist Packages. The Driver Awareness package is available on Luxury and included in Performance and Premium Collections. It includes:

  • Safety Alert Seat
  • Forward Collision Alert
  • Lane Departure Warning and Lane Keep Assist – new to Cadillac for 2015
  • Intellibeam ® high-beam control
  • Front and rear park assist
  • Rear-vision camera with dynamic guidelines.

The Driver Assist package is available on Performance and Premium collections and includes all of the Driver Awareness package content, plus:

  • Full-Speed Range Adaptive Cruise Control
  • Automatic Collision Preparation
  • Motorized safety belts
  • Electronic Park Brake
  • Front and Rear Automatic Braking
  • Enhanced Side Blind Zone Alert – new to Cadillac for 2015
  • Rear Cross-Traffic Alert
  • Full-color head-up display.

The advanced technologies complement other ATS safety features, including eight standard air bags, safety belt pretensioners and load limiters, StabiliTrak electronic stability control system with full-function traction control and four-wheel disc brakes with four-channel ABS, patented rotor coating protection and auto-dry functionality.


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Cadillac ATS Coupe

Body style / driveline:

2-door luxury sport luxury sedan, RWD or AWD


unitized welded steel body with direct-mounted front cradle and rubber-isolated, multi-link independent rear suspension

GM vehicle class:

compact luxury car



2.0L Turbo DI VVT

3.6L V-6 DI VVT

Displacement (cu in / cc):

122 / 1998

217 / 3564

Bore & stroke (in / mm):

3.39 x 3.39 / 86 x 86

3.7 x 3.37 / 94 x 85.6

Block material:

cast aluminum

cast aluminum

Cylinder head material:

cast aluminum

cast aluminum


DOHC, four-valves per cylinder, continuously variable valve timing

DOHC, four valves per cylinder, continuously variable valve timing

Fuel delivery:

direct high-pressure fuel injection

direct high-pressure fuel injection

Compression ratio:




(hp / kW @ rpm):

272 / 203 @ 5500 (SAE certified)

321 / 239 @ 6800 (SAE certified)


(lb-ft / Nm @ rpm):

295 / 400 @ 3000-4600 (SAE certified)

275 / 373 @ 4800 (SAE certified)

Recommended fuel:

premium recommended but not required

regular unleaded or E85

Maximum engine speed (rpm):



Cadillac-estimated fuel economy (city / hwy):

21 / 31

19 / 28




Hydra-Matic 6L45


fully synchronized six-speed manual with single overdrive

six-speed, electronically controlled, automatic overdrive with torque converter clutch

Gear ratios (:1):
























Final drive ratio:





rear-wheel drive


open (FE2); mechanical limited-slip (FE3)

Front suspension:

FE2: MacPherson-type with dual lower ball joints, twin-tube struts and direct-acting stabilizer bar

FE3: Magnetic Ride Control with monotube inverted struts

Rear suspension:

FE2: independent five-link with twin-tube shock absorbers

FE3: Magnetic Ride Control with monotube shocks

Steering type:

ZF rack-mounted electric, power-assisted and variable assist

Steering ratio:

FE2: 16.8:1

FE3: 15.3:1

Steering turns, lock to lock:

FE2: 3.16

FE3: 2.86

Turn circle (ft / m):

FE2 RWD: 36.38 / 11.09

FE3 RWD: 35.99 / 10.97

FE2 AWD: 38.05 / 11.60

Chassis control:

four-channel StabiliTrak w/ brake assist and traction control


Wheel size and type:

18 x 8-inch aluminum (machined-face)

18 x 8-inch aluminum (polished)

18 x 9-inch aluminum (FE3 rear)

Tire size:

225/40R18 92V run-flat all-season

225/40R18 88W / 255/35R18 90W run-flat summer-only



four-wheel disc with sliding calipers on base; four-channel ABS/TCS w/ DRP; Brembo brakes with fixed calipers on Luxury, Performance and Premium collections 18 x 9-inch aluminum (FE3 rear)

Rotor type and thickness (in / mm):

standard front: 11.8 x 1.02 (300 x 26) vented, with Ferritic Nitro Carburized process for corrosion resistance

standard rear: 12.4 x 0.90 (315 x 23) vented, with Ferritic Nitro Carburized process for corrosion resistance

uplevel front: 12.6 x 1.18 (321 x 30) vented, with Ferritic Nitro Carburized process for corrosion resistance

uplevel rear: 12.4 x 0.90 (315 x 23) vented, with Ferritic Nitro Carburized process for corrosion resistance



Wheelbase (in / mm):

109.3 / 2775

Length (in / mm):

183.6 / 4663

Height (in / mm):

54.8 / 1392 (roof)

55.1 / 1399 (with antenna)

Width (in / mm):

72.5 / 1841

Track (in / mm):

front: 60.3 / 1532

rear: 61.7 / 1568

Curb weight (lb / kg):

3418 / 1550

Weight distribution

(% front / rear):

51 / 49



Legroom (in / mm):

front: 42.3 / 1074

rear: 33.5 / 850

Headroom (in / mm):

front: 37.6 / 954

rear: 35.1 / 891

Shoulder room (in / mm):

front: 54.1 / 1375

rear: 51.1 / 1298

Hip room (in / mm):

front: 54.1 / 1374

rear: 44.5 / 1131


Seating capacity

(front / rear):

2 / 2

EPA passenger volume (cu ft / L):

83.9 / 2377

EPA trunk volume

(cu ft / L):

10.4 / 295

Trailer towing maximum (lb / kg):

1000 / 454 (3.6L)

Fuel tank (gal / L):

16 / 60.5

Engine oil (qt / L):

2.0L RWD: 5 / 4.7 (RWD)

2.0L AWD : 6 / 5.7 (AWD)

3.6L: 6 / 5.7

Cooling system (qt / L):

8.1 / 7.7 (2.0L)

11 / 10.4 (3.6L)


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