Cadillac ATS Sales up 30% in December 2013 #Motorama

[Bruce Nunnally]

Cadillac ATS sales in December hit 3,887 units, Cadillac’s best selling car. The mighty Cadillac SRX sold 6,087 units, almost 1/3 of sales for the month! Some lucky Cadillac Drivers had a lovely Christmas.

CTS and XTS sales were on par, and Escalade continued to hover just over 2K units.

The new ELR extended range electric Cadillac is just arriving to dealers; 6 were sold in December at first availability.

Read more: http://caddyinfo.com/wordpress/cadillac-ats-sales-30-december-2013/

[Cadillac Jim]

The ELR is here at last!

With about 22% sales growth for 2013, Cadillac is out there as the one to beat these days. GM and Cadillac are working to provide the buyer with best value and best vehicle in class, and the last 50 years shows that strategy to be the way to market share.

[Bruce Nunnally]

Cadillac Ends 2013 as Fastest-Growing Full-Line Luxury Brand Total sales up 22 percent with brand’s largest expansion since 1976.

DETROIT – Cadillac’s 2013 total U.S. sales increased 22 percent, the best total sales year for Cadillac since 2007. December total sales increased 12 percent month over month led by a 20 percent increase in retail sales.

Cadillac was the fastest-growing full-line luxury brand in 2013, an outcome of the brand’s largest expansion since 1976.

“Cadillac saw huge product-driven momentum throughout 2013,” said Bill Peffer, Cadillac vice president of sales and service. “Much of that growth came from buyers new to Cadillac, with Lexus, BMW and Mercedes-Benz being three of the top traded-in brands.”

Cadillac’s new portfolio of sedans total sales improved 48 percent. The award-winning ATS sedan had its best total sales month since its launch, and 72 percent of ATS buyers in December were new to the Cadillac brand.

Also last month, Cadillac began deliveries of the 2014 CTS Vsport sedan to customers. The rear-wheel-drive CTS Vsport is equipped with the all-new 420-hp Cadillac Twin-Turbo V-6 engine and eight-speed transmission. CTS sales were up 75 percent over November 2013.

Shipments of the 2014 ELR electrified luxury coupe also began in December.

Cadillac’s vehicles won numerous awards in 2013 including North American Car of the Year (ATS), Motor Trend’s Car of the Year and a Car and Driver 10 Best (CTS).

[Bruce Nunnally]

ELR electrified luxury coupe -- I wish they would think a bit more about this type of name dissonance. ELC would be electrified luxury coupe.

E should be for Extended-Range to keep up the Voltec marketing point that electric cars bring range anxiety.

L for Luxury works

R I would say is Rechargeable (vs the 1st gen Prius and many hybrids, which are not)

[cdgrinci]

Sales look pretty healthy. It will be interesting to see if the CTS sales continue (or are reduced) with the new model introduction and the substantial price increase. Increases are not across the board but do look healthy. ELR sales will be interesting (to me), though I think they will remain fairly low (maybe Cadillac's strategy for some reason); at the inflated price of 75k there should have been virtually no options (though I see it is possible to equip an ELR to over 80 grand.................WOW)

[Bruce Nunnally]

The CTS is likely to hover around 2500/mo and not the former stride at 4000/mo but we'll see.