Bruce Nunnally Posted December 13, 2013 Report Share Posted December 13, 2013 IDEA: What is American luxury these days? Cadillac teams with an old collaborator, Lance Jensen, as it tries to answer that question creatively in its first work from Rogue, the Interpublic Group team of Hill Holliday and Lowe Campbell Ewald. Two new spots for the CTS sedan suggest it's more attainable than ever—and certainly just as patriotic. "You can't out-German the Germans or out-Japanese the Japanese," said Jensen, the Hill Holliday chief creative officer who shepherded Cadillac at now-defunct Modernista between 2006 and 2009. "American ingenuity, American spirit, American attitude—it all plays into our idea of the Cadillac brand." Read more: http://www.adweek.com/news/advertising-branding/lance-jensen-talks-cadillac-and-where-its-taking-american-luxury-154408 Quote Bruce 2016 Cadillac ATS-V gray/black Follow me on: Twitter Instagram Youtube Link to comment Share on other sites More sharing options...
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