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Fortune: Cadillac vies for luxury redemption


Bruce Nunnally

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FORTUNE -- When Cadillac invited curious reviewers and skeptical automotive journalists to drive its new ATS sedan earlier this year, General Motors (GM) executives were holding their breath.

In every technical category, ATS scored well as a worthy competitor against BMW's 3 Series, the industry's most highly decorated sports sedan and embodiment of automotive elitism.

But big questions remained: Could ATS overcome its (and Cadillac's) lack of cachet? Would a shopper who aspired to drive a BMW consider Cadillac's new entry? Was GM's luxury franchise, once the envy of the world, on the road to regaining its lost prestige?

Read More: http://features.blogs.fortune.cnn.com/2013/10/01/cadillac/

Bruce

2016 Cadillac ATS-V gray/black

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