Jump to content
CaddyInfo Cadillac Forum

Fortune: Cadillac vies for luxury redemption

Bruce Nunnally

Recommended Posts


FORTUNE -- When Cadillac invited curious reviewers and skeptical automotive journalists to drive its new ATS sedan earlier this year, General Motors (GM) executives were holding their breath.

In every technical category, ATS scored well as a worthy competitor against BMW's 3 Series, the industry's most highly decorated sports sedan and embodiment of automotive elitism.

But big questions remained: Could ATS overcome its (and Cadillac's) lack of cachet? Would a shopper who aspired to drive a BMW consider Cadillac's new entry? Was GM's luxury franchise, once the envy of the world, on the road to regaining its lost prestige?

Read More: http://features.blogs.fortune.cnn.com/2013/10/01/cadillac/


2016 Cadillac ATS-V gray/black

Follow me on: Twitter Instagram Youtube

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Create New...